John White is a respected transformational Marketing and Sales leader in the Vacation Club industry Achieving an exceptional track record of driving profits, building ROI, and brand recognition in growing Vacation Clubs Significant accomplishments throughout his career with Bluegreen Vacations included leading marketing efforts at 35 resorts totaling 380 M and accounting for 75 annual Company EBITDA Spearheading major initiatives re engineering and improving the company wide telemarketing efforts for internal and external phone rooms This improvement resulted in the company grossing 80 M+ in annual revenue John’s previous experience with Bluegreen Vacations, comprised of progressive roles learning the ins and outs of how to build an effective Vacation Club These roles began in 2013 as Regional Lead Generation Manager, then moving up to the National Director of Marketing, then a promotion to the Assistant Vice President of Marketing With the success of programs led by John, he was promoted to VP of Sales and Marketing in 2017 As an effective leader, John has built, led, and coached large high performing sales and marketing teams His last role with Bluegreen Vacations, where he had nine direct reports who oversaw 500 employees

John has a passion for learning and personal growth, earning his Bachelor of Science from Indiana University He continues his personal growth by earning his Lean Six Sigma champion certification and attending numerous industry sales and marketing seminars including being a guest presenter at Leads Con